Discover the Legacy of Sharon Mowry
Explore the inspiring journey of Sharon Mowry, the visionary behind Diamond S Rodeos, and her dedication to preserving the spirit of the rodeo.
Our Mission
To celebrate the rich traditions of the American West through exceptional rodeo events.
Our Vision
To inspire future generations by fostering a deep appreciation for Western heritage.
Sharon Mowry
Sharon Mowry, the founder of Diamond S Rodeos, grew up surrounded by the vibrant culture of the American West. Her early years were spent on her family’s ranch, where she developed a profound love for rodeo and Western traditions. Inspired by the values of community and heritage, Sharon established Diamond S Rodeos in 2008. Her vision was to create world-class rodeo events that honor the past while engaging new audiences. With a degree in Marketing from Metro State, Sharon’s career has been marked by innovation and leadership in the rodeo industry.
In Her Own Words
Sharon Mowry's Rodeo Journey
Trace the milestones that have defined Sharon Mowry’s remarkable career in the rodeo industry.
'08
Founding of Diamond S Rodeos
Sharon Mowry founded Diamond S Rodeos, driven by a passion to celebrate Western traditions through professional rodeo events.
'12
Wilson County Pro Rodeo
Produced the renowned Wilson County Pro Rodeo, establishing Diamond S Rodeos as a key player in the industry.
'15
Expansion into New Markets
Expanded the reach of Diamond S Rodeos by entering new markets, bringing the thrill of rodeo to diverse audiences.
'19
Community Engagement Initiatives
Launched initiatives to deepen community connections, fostering partnerships with local organizations and enhancing event impact.
Our Core Values and Vision
Commitment to Tradition
At Diamond S Rodeos, we honor the legacy of the American West, ensuring every event reflects the authenticity and spirit of rodeo culture.
Community Engagement
We believe in fostering strong community ties by collaborating with local organizations to create events that resonate and give back.
Innovative Event Production
Our approach combines creativity and precision to deliver unforgettable rodeo experiences that captivate audiences of all ages.
Passion for Excellence
We strive for excellence in every aspect of our events, from planning and execution to marketing and promotion.
Sustainability and Growth
Our vision includes sustainable growth, ensuring the rodeo tradition thrives for future generations while expanding our influence.
Family-Friendly Entertainment
We create engaging experiences that bring families together, celebrating the joy and excitement of the rodeo.
Honors and Achievements
2021
Rodeo Innovator Award
Recognized for pioneering new event formats that have revitalized the rodeo experience for modern audiences.
2019
Western Heritage Award
Awarded for outstanding contributions to preserving and promoting Western traditions through professional rodeo events.
2017
Community Impact Award
Honored for exceptional efforts in community engagement and support through rodeo events.
Voices from the Rodeo Community
★★★★★
“Sharon’s dedication to the rodeo industry is unparalleled. Her events are a perfect blend of tradition and innovation.”
Jake Thompson
Professional Rodeo Announcer
★★★★★
“Working with Diamond S Rodeos has been a game-changer for our brand. Sharon’s vision and execution are top-notch.”
Laura Mitchell
Brand Manager, Western Wear Co.
★★★★★
“The events organized by Sharon and her team are always the highlight of the season. Truly exceptional!”
Emily Carter
Rodeo Participant
Join the Diamond S Rodeos Experience
Embrace the excitement and tradition of the rodeo with Diamond S Rodeos! Follow us on social media for the latest updates, or contact us to learn more about our thrilling events. Be part of the action and celebrate the spirit of the American West with us!